Bubble Up

Bubble Up is a lemon-lime soda pop brand. It was first made in 1917, by Sweet Valley Products Co. of Sandusky, Ohio. In 1978, Bubble Up was purchased by The Monarch Beverage Company of Atlanta, Georgia. Monarch owned the brand until 2007, when the company sold it along with the Dad's Root Beer, Dr. Wells and Sun Crest brands to The Dad's Root Beer Co., LLC of Jasper, Indiana. Bubble Up is manufactured by Dad's Root Beer for the U.S. market and by Monarch for international markets (in particular Asia and Africa).

The History of Bubble Up

Bubble Up began in 1919 as a lemon-lime carbonated soft drink. Originally owned by Sweet Valley Productions of Sandusky, Ohio, Bubble Up was produced ten years prior to its well-known competitor, 7-Up. Subsequently the brand was owned by the Bubble Up Company, Inc. of Chicago. With the tag line, “A Taste of Lemon, A Taste of Lime”, Bubble Up was distributed in the Coca-Cola bottler network prior to Sprite. The Monarch Company of Atlanta purchased Bubble Up in 1978. In 2007, Bubble Up was purchased by Hedinger Brands, LLC and licensed to The Dad’s Root Beer Company, LLC. The company headquarters is now located in Jasper, Indiana.

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